BB-8 Packaging Art

Leading up to the release of Star Wars Episode VII: The Force Awakens, I created the BB-8 hero art featured on the outer box of Sphero's original BB-8 App-Enabled Droid, released in 2015. This was Sphero's first foray into licensed products, and it was a major milestone product for the company.

I provided renders of the product in various positions, ultimately creating the hero image that is featured on the front of the packaging. In addition to the front-of-box asset, I created the hero image on the back-of-box featuring BB-8 in a Star Wars style environment.

I corresponded with creatives at Lucasfilm to develop a look and atmosphere that would suit the identity of the BB-8 character, about whom we were given little information given that the movie was not yet released. This product was launched to an eager market of enthusiasts worldwide, producing millions of dollars of revenue for the company and establishing name recognition for the Sphero brand.