Abandoned Cart Email

This asset was created to be featured in an email sent to subscribers with unpurchased items remaining in their online shopping cart. I will sometimes use vector illustration when simplicity, clarity, and color can be used to communicate a message. In order to get the shadows on the cart in perfect perspective, I used my knowledge of 3D modeling to render an image of the cart with light and shadows so that I could then trace the effect with crisp vector lines.