Conference on World Affairs

Since 1948, at the University of Colorado Boulder, the Conference on World Affairs (CWA) has brought together global leaders, innovators, and experts to spark timely, thought-provoking conversations on the issues shaping our world. Every spring, the university produces a campaign to encourage attendance from students and the local Boulder community.

In previous campaigns, the event was branded in a visually inconsistent way from year to year, so I set out to create a new system that brings more visual recognition and consistency to the event branding. I designed a new wordmark for CWA and applied a geometric treatment that could be easily adjusted to work with the many different asset dimensions required.

For this campaign, I produced a collection of digital assets for social media and print assets for local advertising (newspapers, municipal bus), campus posters, and wayfinding signage.