Ultimate Lightning McQueen Press Guide

Licensed under Disney/Pixar, Sphero designed and brought to life one of Pixar's most iconic characters to date with the release of Ultimate Lightning McQueen. This much tech in such a small package came with a premium price tag.

Along with leading the design direction for the digital campaign, with the launch of the product I was tasked with creating a press guide that would highlight the amount of technology and commitment to detail that went into its production. Drawing inspiration from Cars franchise style/color and exotic sports car spec catalogs, I set out to design a premium print piece that would align with overall campaign/package design and would appeal to kids, parents, and anyone excited to see Lightning McQueen come to life.

I curated the images from a selection of many, used feedback from Disney/Pixar to stay within brand standards, worked with the printer for proofing color/finish, and used 3D modeling to provide mockup images of the layout.