Sphero Mini App Update

Sphero Mini was launched to offer a Sphero product at a more modest price point and to celebrate the progress of the technology by miniaturizing it for a tabletop scale driving/gaming experience. Because of its small size and weight, it opened up new forms of interaction and gameplay to users beyond the most basic (and enjoyable) driving experience. This campaign was developed with a bright and loud color scheme to match product/packaging colors, which emphasize the cute, fun, and energetic qualities of the mini bots.

In addition to creating these app-update Sphero Mini digital assets for email and social, I also art directed and styled one the GIF animations featuring mini figurines cheering on the rolling mini bot. These scenes featuring the mini figures interacting with the Mini were the main imagery used in the product launch campaign. In addition to stills, we would create scenes using a series of stills that we could animate by creating a GIF of the action.