Sphero Mini

Sphero Mini was launched to offer a Sphero product at a more modest price point and to celebrate the progress of the technology by miniaturizing it for a tabletop scale driving/gaming experience.

This campaign was developed with a vibrant color scheme to match product/packaging colors, which emphasize the cute, fun, and energetic qualities of the mini bots.

In addition to creating these app-update Sphero Mini digital assets for email and social, I also art directed and styled several GIF animations featuring mini figurines cheering on the rolling mini bot. These scenes featuring the mini figures interacting with the Mini were the main imagery used in the product launch campaign.