Spider-Man Interactive App-Enabled Super Hero

With the launch of Sphero's Interactive Spider-Man, licensed under Marvel, the creative and marketing teams had a challenge in conveying the product experience, as this robot was not centered around mobility and action like other products. This robot was marketed as a tabletop storytelling companion that could interact with users through voice recognition and expressive eye animations. Thankfully, due to Spider-Man's rich history in the comic universe and a well developed cast of villains and stories, we were able to commission artwork that would give visual life and imagination to some of the stories the super hero could tell. As a member of the digital marketing team, I worked with this commissioned artwork and visual themes from the product and package to create marketing assets for email updates and social posts.