Star Wars Launch Campaign Style Guide

As the leader of the creative direction for Sphero's Star Wars digital marketing campaign for 2017, I was responsible for implementing many of the look and feel qualities of the assets, taking into account existing package designs and color schemes to create a cohesive visual system. Working with licencors requires creative approval from their creative/marketing departments to make sure branding on licensed products lines up with their current practices and vision. This process requires very detailed and explicit examples of what is being created and how it is presented. I created this document (not all pages are pictured here) to demonstrate the styling of images, content, typography, and color intended for use among the three Star Wars Droid products being launched by Sphero. This style guide was submitted to Disney marketing/creative for approval. Fortunately, most of the overall look and feel of the chosen style was approved for development into final assets.