Ultimate Lightning McQueen Launch Campaign

I led the digital marketing creative direction for the launch of Sphero's Ultimate Lightning McQueen, which was launched with the release of Pixar's Cars 3. I drew creative inspiration for the look and feel of the digital assets from the packaging design created by our team and from elements featured in modern sportscar spec catalogs and racing posters. This look and feel was then replicated across a variety of digital marketing assets including emails, banners, social posts and GIFs to illustrate the product's accurate recreation of Lightning McQueen.